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PUMA: ASTRO HYBRID ATHLETE


LEAD USER EXPERIENCE DESIGNER
EVENT INTERFACE DESIGNER
DESKTOP INTERFACE DESIGNER

Astro, The Hybrid Athlete, is the world’s first artificially intelligent athlete — forever evolving in his ability to complete exercises from jumping jacks to roundhouse kicks with every user interaction.





Launched in a Puma retail location, shoppers were invited to enter the designated training zone. Online, thousands of viewers trained Astro on our desktop and mobile web application. With every participant Astro evolved.


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